The importance of rigorous testing.
Somewhere along the way I signed up to receive email notifications from Firewheel Design’s excellent IconBuffet. Since then I’ve decided that I no longer wish to receive their email newsletter. No big deal, right? Just unsubscribe.
In this case it’s not so simple:
Clicking on this link brings you to an error page. It’s the wrong link to unsubscribe or change your account preferences.
This is an unusual oversight — typically Firewheel’s work is excellent — but it’s an important one that underscores the importance of testing. This is especially true for email newsletters, because once they’re sent they can’t be taken back.
Test, retest, and test again. Mantra of the week.
