Web 2.0 as new spam source

In my earlier post, I noted that Web 2.0 applications and sites, such as MySpace, are a huge source of consumer information that companies can mine to do better-than-ever-before targeting of marketing messages, promotions, etc.

And it also seems to offer great possibilities for a new kind of spam.

Over the weekend I saw a blog post (which I was directed to by Boing Boing) about a spammer seeking to buy MySpace accounts with over 20,000 friends to be able to spam those “friends” with messages, comments, etc.

So, it seems that spam, one of the greatest scourges of Web 1.0, will be following us to the next generation. Not surprising, perhaps, but not welcome news, either.

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