Comments on: Recently Launched: CentMass Association of Physicians http://www.3000k.com/blog/archives/40 Just another WordPress weblog Tue, 07 Oct 2008 07:10:50 +0000 http://wordpress.org/?v=2.0.2 by: Sam Costello http://www.3000k.com/blog/archives/40#comment-248 Tue, 25 Jul 2006 13:50:58 +0000 http://www.3000k.com/blog/archives/40#comment-248 Give the post a close reading. Your question is answered in the text. Writing copy tailored to your audience makes a site more usable. What may seem like a cliche to people who have been using the web regularly and for a long time may not seem so to inexperienced or elderly users, some of the largest audiences for this site. Also, I'm not sure that's a cliche. You should introduce yourself and the site in some way. After all, you say hi to someone when you see them or start a phone call. Give the post a close reading. Your question is answered in the text.

Writing copy tailored to your audience makes a site more usable. What may seem like a cliche to people who have been using the web regularly and for a long time may not seem so to inexperienced or elderly users, some of the largest audiences for this site.

Also, I’m not sure that’s a cliche. You should introduce yourself and the site in some way. After all, you say hi to someone when you see them or start a phone call.

]]> by: 3stripe http://www.3000k.com/blog/archives/40#comment-247 Tue, 25 Jul 2006 13:38:18 +0000 http://www.3000k.com/blog/archives/40#comment-247 I read your post on "On the Importance of Good Copy" with interest. And yet the first line of copy on the homepage for this client is "Welcome to..." - possibly the most cliched piece of copy the web has ever seen!!!! Who's idea was that? I read your post on “On the Importance of Good Copy” with interest.

And yet the first line of copy on the homepage for this client is “Welcome to…” - possibly the most cliched piece of copy the web has ever seen!!!!

Who’s idea was that?

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