Recently Launched: CentMass Association of Physicians
The CentMass Association of Physicians (CAP) is a network of nearly 200 general practice doctors and specialists who practice in the Central Massachusetts area, especially Leominster, Fitchburg, Worcester, and surrounding towns.
When we began the project, CAP did not have a website. They needed to build an attractive, easy-to-use site that allowed people seeking new doctors throughout Central Massachusetts to easily search for and contact doctors and specialists in their area and in the medical areas they required.
The design for the site was created by our colleagues at Chiarella Design. We executed it as standards-compliant code.
The project was brought to us, and managed, by our partners at AP Associates, who also wrote much of the text for the site.
The website we created together meets CAP’s goals and includes a powerful administrative system that allows CAP staff to easily add, edit, and delete doctors and their information from the search database.
View the site.
July 25th, 2006 at 9:38 am
I read your post on “On the Importance of Good Copy” with interest.
And yet the first line of copy on the homepage for this client is “Welcome to…” - possibly the most cliched piece of copy the web has ever seen!!!!
Who’s idea was that?
July 25th, 2006 at 9:50 am
Give the post a close reading. Your question is answered in the text.
Writing copy tailored to your audience makes a site more usable. What may seem like a cliche to people who have been using the web regularly and for a long time may not seem so to inexperienced or elderly users, some of the largest audiences for this site.
Also, I’m not sure that’s a cliche. You should introduce yourself and the site in some way. After all, you say hi to someone when you see them or start a phone call.