Recently Launched: HCR Group
HCR Group is an employee benefits and human resources consulting company that helps small and medium-sized businesses better provide benefits to their employees to increase employee satisfaction and retention and reduce costs.
When HCR Group came to us, they had different branding for different divisions of the company that confused customers and reduced marketing effectiveness. They were also unhappy with both logos and brands.
They tasked us to unify their branding by developing a new logo and brand. We delivered a modern, light, person-focused logo and brand, seen on their website.
To support this new branding, we developed a new corporate identity system: business cards, letterhead, envelopes, brochures, and a folder.
We also developed a new website to wrap the package up and drive new prospects to them. As anyone who has dealt with an HR department knows, they are piled high with stacks of paper, sticky notes, and paperclips. We carried this design motif through the website design.
