Putting our spare cycles to good use.

February 24th, 2007 by Eric

It seems that with each day computers are exceedingly more powerful but we do less and less with them. The guidance computer used to land Apollo on the moon ran at 2.048 MHz and had 2K of memory. The slowest computer in our office runs at 2.0 GHz and has 1.0 GB of memory and we’re not doing anything nearly as impressive as putting a man on the moon. Next year’s computers will make that look seriously outdated.

We’ve recently decided to put the extra power of our computers to good use, especially when we’re off at lunch or away for a spell. Our Macs are now supporting efforts to help find a cure for muscular dystrophy, defeat cancer, fight AIDS and make an impact on genome research.

How?

We’re running a program from the people who kicked off the grid computing craze with SETI@home that powers the World Community Grid. We feel this is an important way to put our spare cycles to good use. It’s easy and has the potential to make a huge impact on the future, especially if more people join in. And we’d like you to.

Learn more at the World Community Grid website. Download the software. And if you’re willing, join team 3000k to help us put our spare cycles to good use.

Websites:
World Community Grid
Team 3000k


Recently Launched: MTI Systems

February 23rd, 2007 by Sam Costello

MTI Systems Website Redesign

MTI Systems, a developer of software that helps manufacturers accurately estimate and quote jobs to their clients and from their suppliers, recently celebrated its 25th year in business. We’ve worked with MTI since 2003 and they asked us to redesign and rearchitect their website to mark their silver anniversary.

Their goals for the redesigned site included updating the look and feel of the site to be more modern and to streamline the content on the site to make it easier to digest and more effective.

We achieved these goals by creating a design that positions them favorably in their market and demonstrates continuity with their old look while giving a fresh face to the website. We worked with MTI’s staff to streamline their sitemap and content to make the site more efficient and to help them prosper in their next 25 years of business.

Vist the MTI Systems website.

Recently Launched: Cold Chain Technologies

February 20th, 2007 by Sam Costello

Cold Chain Technologies redesign

We’ve been working with Cold Chain Technologies, a manufacturer of packaging and indicators designed to keep temperature-sensitive goods such as pharmaceuticals within a safe temperature range, since 2001. A few months ago they came to us with the need to redesign, rearchitect, and refocus their website to align it with the company’s goals. Cold Chain had spent substantial time redesigning all of its print materials and rewriting its content and now it needed the website to reflect these changes.

The greatest challenge in building this site was finding a way to easily present the substantial amount of mission-critical technical and marketing content that needed to accompany each product and service offered by Cold Chain.

We did this by creating a structured page layout that lets you users expect to see the same kinds of content in the same area on each page. The result is a comprehensive new website that is ready to support Cold Chain in its next phase of growth.

Vist the Cold Chain website.

Reorganizing our Office

January 16th, 2007 by Eric

Our office covers about 900 square feet in two connected rooms. We’ve used the smaller room as a meeting area and the larger room as our ‘production’ area.
 
At four people this was an ideal layout, but as we grew to five, six, and now eight people, it got too tight. The proximity of our desks caused interruptions and productivity and personal satisfaction suffered. So we decided to rebuild our office.
 
We used a process for this that’s very similar to the problem solving we do to help clients rebuild their sites, create a strong brand, or fix a marketing problem.
 
Step 1: Define the problem + state your goals
We started by identifying the problems we wanted to solve: too many people pushed together in too little space. Our goals were to provide more personal space, promote collaboration, diminish interruptions, and provide room for growth without another major office overhaul.
 
Step 2: Do research + assess the situation
Insufficient planning can derail a project, so we started by collecting the details of our situation: the office dimensions, space needed for desks, tables, chairs, bookshelves, and the kitchen area. We then took stock of our technical needs and human needs, like who needed to collaborate most often, who needed open wall space for working files, etc. On top of all this we looked at the pathways people use to get through the office and the proximity key staff need to work together on tasks.
 
Step 3: Develop + refine the plan
Our assessment led us to a draft of a new layout. To test it, we considered different scenarios, such as client visits, staff growth, or new equipment. We made sure to allow access to the printers for those who use them most. We considered lighting and how windows reflect on our screens during the day, and where the power outlets and network drops are.
 
With this in mind, we refined our sketches to put the final, better plan in place.
 
Step 4: Plan the implementation
It’s important to not just construct a plan, but also to determine how it will be implemented. Order of operations (and delegating responsibilities) is especially important. We determined who would move the desks, run the network cables, clean up, set up the computers after the desks were in place, and store everything during our “temporary” state. We split the time for this over two days - the first phase (break down the existing office) would take place on Thursday afternoon, the second phase, clean and rebuild, for Friday from 3pm until it was done.
 
Step 5: Do it
After our planning was done, we executed our plans. It was easy and there were few problems to deal with because we had already thought through our tasks and goals.
 
Step 6: Reward success
To help make the transition more enjoyable we picked up two office presents to improve our environment. The first is an Air-O-Swiss humidifier. We find the cold, dry winters are a drag on our breathing and skin. With the Air-O-Swiss we’ll all breathe a little easier. 
 
Our second gift was a Keurig B70 Gourmet Brewing System. This is a great little device that makes single cups of coffee, tea, and hot chocolate. Perfect for us or clients, no clean up, and no extra coffee to throw away at the end of the day. And these presents to ourselves help make the work worth it — there’s a reward at the end.
 
Step 7: Evaluate + refine
Over the next couple of weeks we’ll see how things work and make adjustments. Maybe one desk will be too near a door, a trash can will be too far away from the Keurig, or the paper will be too far from the printers. We’ll tweak the new layout until it solves the problems that prompted the change.

These steps are important for any problem-solving project, be it an office reorganization or building a website. Define your goals and objectives, assess the situation, develop and refine your plan, execute, celebrate your success, and keep at it in the long term to make sure your plan works to solve the initial problems as well as possible.


Sam Costello staying on board Jan. – March 2007

November 28th, 2006 by Eric

A little while back, we posted to the blog and sent a letter to clients letting them know that Sam Costello ernding his tenure as a full-time 3000k employee on Dec. 8. We also said that he might be back in a part-time role for the first few months of 2007 to work on ongoing projects, see projects he’s managing to completion and to provide other help, as needed.

Well, the picture we now know for sure, and are glad to announce, that Sam will be with us for the first quarter of 2007.

He’ll be in the office Tuesdays and Fridays and will be managing projects, doing updates, and interacting with clients as he’s been doing for the last three years.

Though he won’t be in the office every day, nor be quite as large a presence as he’s been before, you’ll still be hearing from and working with him for at least the next few months.

We’re glad to hold onto him and are look forward to seeing him back in the office in January 2.

Saying Goodbye to Sam Costello

November 13th, 2006 by Eric

We’re sorry to announce that after three years at 3000k, Sam Costello will be leaving us on Dec. 8.

Sam is leaving us to pursue his first love, writing. Whether that takes him onto the shelves of your local Barnes and Noble or into the publishing world isn’t clear yet, but whatever direction his writing and his passion for it take him, we wish him all the best.

Sam gave us a substantial amount of notice, and thus we’ve been able to plan for it for a while. Since we’ve had this time to plan and adjust, the transition should be minor and clients should be largely unaffected - especially since we’ve had Christine on staff for a while now.

We’re sad to see Sam go, but wish him nothing but good luck.

But he may not be gone entirely! Depending on how quick his rise to literary superstardom is, he may continue with us through the first few months of 2007 as a part-time consultant, working on on-going projects, answering questions, and generally doing whatever else he can to help out.

We’ll let you know in the next week or two if you can still expect Sam to be around a bit longer.

Introducing Phil Matheson

November 9th, 2006 by Sam Costello

We’re been seeking a top-notch new programmer to help us with our application development efforts for clients and 3SidedBox for a while now. We interviewed a lot of candidates, but hadn’t found someone with the right mix of technical, usability, and client skills that we were seeking.

But then we did, in the person of Phil Matheson, who we’re pleased to introduce today as the newest addition to 3000k’s programming staff.

Phil comes to us from the Providence/New Jersey web agency Shazamm.

While at Shazamm, Phil served as Director of Technology and led their programming projects for clients such as Major League Baseball, ESPN, Hasbro, the Providence Bruins, and the Pawtucket Red Sox.

At 3000k, he’ll be working closely with Ali and Ben to deliver the next generation of powerful Internet applications to our clients and for our own use.

We’re thrilled to have him and look forward to his starting here on Nov. 13. Soon after that, clients should start hearing from him.

Welcome to the team, Phil.

Recently Launched: UMass Memorial Managed Care Network

November 6th, 2006 by Sam Costello

UMass screenshotUMass Memorial Hospital in Worcester needed a new way for its physicians to communicate with each other, as well as a new way to distribute documents to physicians. They suspected that the web would allow them to achieve this goal, but weren’t sure quite how to do it.

3000k showed them.

By creating a secure, collaborative website using a content management system, 3000k built UMass Memorial a new place for physicians to talk, ask each other questions, work on projects, and learn. In the same password-protected area, hospital staff are now able to distribute electronic documents to physicians that can be printed and given to patients for education.

And, since the system is built using a content management tool, UMass Memorial staff can make almost all sites updates themselves, reducing long-term cost.

Visit the site

Introducing Patrick Coyle

November 1st, 2006 by Sam Costello

As you know, Jim Faris, our previous creative director left 3000k at the end of September. We’re pleased to introduce today his replacement, Patrick Coyle.

Patrick Coyle comes to 3000k from Molecular, a leading web design, consulting, and strategy firm.

Patrick brings to 3000k over 10 years of experience in print and web design, in which time he’s worked for companies like Lycos, Razorfish, and Think New Ideas. His past clients include Morgan Stanley, TJ Maxx, Bank of America, Hasbro, PC Connection, Genzyme, Braun, Boston University, and Fleet Bank.

Patrick’s first day at 3000K will be Monday, November 6. Soon after that, clients will begin hearing from him and working with him on design projects.

We couldn’t be more excited to have him. Patrick will help prepare 3000k and our clients for the next stages in our design, usability, and branding efforts.

Welcome, Patrick.

Recently Launched: Zing! Leadership

October 30th, 2006 by Sam Costello

Zing Leadership screenshotNancy Hunter Denney is a nationally known and recognized author, speaker, and consultant who serves educational institutions, non-profits, and corporate clients to help the develop leadership and take charge of life. We built her main practice site a few years ago.

Recently, Nancy came to us with a new business: to share her training and development curriculum with clients. Now, instead of clients needing to bring Nancy on site, pay her airfare and expenses, and start a process with her in person, they would be able to buy her materials (curriculum documents, handouts, promotional materials, etc.) and run use programs to better their organizations and improve leadership on their own! And, for those who want special training and assistance, offering oceanfront leadership retreats would also be available.

Thus was born Zing! Leadership Development Systems.

We designed and architected the new site, and implemented it as an e-commerce system backed by a content management tool to let her add, edit, and delete products, photos, and prices.

Now even more people can benefit from Nancy’s powerful tools, development leadership, and help move their organizations to greater productivity, achievement, and happiness.

Visit the site.