Client Challenge
Twenty-year-old direct marketing, print, and mail fulfillment company Mail Computer Service had an advanced Xerox digital printer that wasn't being fully utilized. To generate a return on investment, grow revenues, and capture new markets, MCS needed to make that printer work overtime.

3000K Solution
After being provided an idea to increase printer utilization and develop clients in the non-profit market, 3000K developed a website, custom application, and sales and marketing plan.

The resulting OpenPrint non-profit fundraising system employs search engine placement, user-friendly design, custom programming, e-commerce, integration with the Xerox printer, and a lead generation and conversion program.

Results
Using 3000K's marketing plan, MCS signed up over 75 Red Cross chapters - almost 10% of U.S. chapters - for the program in only 6 weeks! This system has the potential to raise nearly $1.55 million for Red Cross chapters in the first year of operation.

3000K's ongoing marketing support, web consulting, and custom-designed sales program will ensure that OpenPrint is a major success for MCS and its non-profit partners and ensures that Xerox printer stays busy!

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